Good product selection is probably the most important factor that leads to private label success. Which is why we are going to take a peek on how to find potential products and how to use BigTracker to evaluate the market demand to find profitable products on Amazon.
Price range: $19.95-50
Skip gated categories & restricted products
FBA
Year-Round Product
Weight: standard size tier
Sourceable
Check Review, Q&A
Monthly est. sales: 300
Define market demand
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Price range: $19.95-50
$20-$50 is the ideal price range to start with because cheaper products reduce the initial investment risk for new private label sellers. Many products actually sell for a few cents below $20. Let’s remember to start our search at $19.95 so we will not miss them.
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Year-Round Product (Not seasonal)
Year-round products will give you a consistent cash flow so that you’re not banking all your revenue on holidays.
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Weight: standard size tier
As everyone knows, heavier items have higher shipping, packaging and storage fees. Lighter items will help reduce those costs.
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FBA
Look for products that are eligible for FBA. By opting for FBA, you can save money on warehouse rent. In addition, FBA can provide faster shipping that improves customer experience which makes scaling your business faster.
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Skip gated categories & restricted products
Those are categories that sellers are required to obtain approval from Amazon, such as music, software, kindle, beauty, watches, jewelry and also other restricted product types. BQool would like to give an honest suggestion for those private label newbies, we advice staying away from electronics category because there’s a lot of competition and it would be hard to find a niche that’s not saturated.
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Check Review, Q&A
We recommend products that have 150 reviews and less as these items may still be in the growth stage of its product cycle. You should also read through reviews and Q&A to find out what customers say about a product and gather product improvement ideas.
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Monthly est. sales: around 300
Top-selling products may be too competitive. We should pick a level of sales volume that is easier for us to enter the market and beat the current competitors.
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Sourceable
You can easily find reputable suppliers of some product from alibaba.com or in the state.
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Define market demand
There is a Simple way to identify the market demand that is “low competition and high search volume”. You can get a head start by analyzing marketing reports that are available on the web and utilize BigTracker to forecast total market demand.
As we can clearly see from the number of Amazon search result for makeup mirror, there are countless related items saturating the market already. However, we could narrow down the search result by referring customer Q&A and reviews under product tracker. Here we include more conditions to omit some results, add these keywords of “LED light”, “180”, “ travel”, “touch screen” and click search again.
