Successful Story #1
This client had experienced low sales volume over time. In 2021, they allocated a budget of $1,100 per month, resulting in ad sales of only about $2,500, with an ACOS of 44%.
Deducting other operational costs, such as FBA fees, Amazon sales cut, and fulfillment fees, their profits all went to Amazon. After a decline in sales during the shopping season, they reached out to BQool PPC services for Amazon.
BQool thoroughly reviewed their budget allocation and skillfully optimized the bidding strategies on the high-converting keywords. Within just three months, the client achieved an impressive sales growth of 525%, with a sales volume six times higher ($15,285) than before with only a slightly increased budget ($2,900). The ACOS significantly improved to 19%.
In October 2022, their sales surged even further, reaching $24,000, yet with a lower budget of $2,200, while maintaining an impressive ACOS of 9.28%. The business has been steadily growing ever since.