Rule-Based Repricing:
Win on Repricing Strategy, Not Just Price
Stop wasting time on repricing manually or using repricers with limited features. BQool’s Rule-based Repricer lets you build custom repricing strategies that turn your pricing logic into automated, profitable action.
Why Sellers Choose BQool's Rule-based Repricer
-
Instant Repricing Speed
-
Fully Control Your Pricing Strategies
-
Reprice Differently by Seller Type
Fully Customizable to
Directly Control Your
Repricing Strategies
-
Control Who You Compete Against
Compete differently against each seller. Exclude certain sellers to avoid price wars. You get full control over your competitive landscape.
Get started
-
Advanced Repricing Logic
Build detailed rules with the exact pricing logic you need. With settings for price adjustments, Buy Box scenarios, and more, you can fine-tune every aspect of how your listings are repriced.
Get started
-
Instant Speed & Flexible Scheduling
Monitor Amazon 24/7 at the fastest repricing speed allowed by the platform. Pause or adjust strategies during peak hours, holidays, or any event that matters to your business.
Get started
-
Easy Bulk Setup & Data Sync
Update prices and rules at scale with bulk Excel uploads. Seamless integration with InventoryLab, Boxem, and SellerAmp ensures your cost and listing data are always up to date.
Get started
Highly Customizable Settings for Your Repricing Strategies
The most complete set of repricing tools available for Amazon sellers.
-
5 Preconfigured Rules
or a Custom Rule- Match Buy Box
- Undercut the Buy Box Price
- Undercut the Buy Box Price (Oscillate)
- Target the Lowest Price
- Target the Lowest FBA Price
- Or Create a Custom Rule
-
Choose Competitor Types
- Amazon
- FBA
- FBM
- Non-Featured FBA
- Non-Featured FBM
-
Advanced Competitors Filtering
- Sellers ID
- Sellers with free shipping
- Sellers with expedited shipping
- Sellers’ positive feedback rating
- Sellers’ total feedback count
- Sellers with back-ordered products
- Sellers with handling time
- Item conditions
-
Choose When to Compete
- You are the Buy Box Winner
- Buy Box Winner found between Min & Max
- Buy Box Winner found outside Min & Max
- Buy Box is suppressed
- You are the only seller
- Competitors excluded by your settings
-
Flexible & Secure Price Adjustments
- Use Buy Box Price, Min/Max Price, Your Current Price, Fixed Price or Do not Reprice
- Increase / Decrease by an amount or %
- Price Change Safety Net
- Min Price Protection
-
Profit Calculator Includes
- Price (Min, Max, Your Current Price)
- Shipping Price
- Product Cost
- Additional Cost
- Amazon Fees
- FBM Shipping Cost
- Estimated Profit & Profit Margins
- Estimated ROI
Want Simplicity?
Try Our AI Repricer
Creating manual rules for every listing can feel overwhelming. Our AI Repricer understands your goals and achieves them quickly, easily, and without the heavy lifting.
Learn More about AI Repricer
Frequently Asked questions
What is BQool's Rule-Based Repricer?
BQool's Rule-Based Repricer gives you full, granular control over how your listings are priced.
You define the exact logic: which competitors to target, how to adjust your price, what to do in every Buy Box scenario, and when your listings should reprice.
BQool executes that logic automatically, 24/7, at the fastest repricing speed Amazon allows.
Do I need to build every repricing rule from scratch?
No. BQool includes 5 preconfigured rules for common strategies (like Match Buy Box and Undercut Buy Box) that you can use right away.
You can start with one of these strategies or create a custom rule when you need more control.
This makes it possible to start with a simple setup and build more advanced pricing logic as your strategy evolves.
Can I choose which competitors my repricing rule competes with?
Yes. You can decide which types of sellers your rule should compete against, including Amazon, FBA, FBM, and other seller types.
You can also include or exclude competitors based on factors such as Seller ID, shipping options, feedback rating, feedback count, handling time, backorder status, and item condition.
This means you're never forced into a price war with a low-quality or irrelevant competitor.
Can I create different repricing actions for different Buy Box situations?
Yes. Your rules can respond differently depending on what's happening with the Buy Box.
For example, you can define what should happen when:
• You already hold the Buy Box
• A Buy Box winner is within your Min/Max range
• The Buy Box winner is outside your Min/Max range
• The Buy Box is suppressed
• You're the only seller
• All competitors are excluded by your settings
This lets your pricing strategy respond to more than just competitor price changes.
How do Rule-Based Repricing rules protect me from pricing too low?
You can set minimum prices to establish a lower boundary for repricing.
BQool also provides a Price Change Safety Net designed to help protect against unexpected one-time price drops.
Together, these controls let you automate competitive pricing while keeping predefined limits around how your prices can change.
Can my rule increase prices as well as lower them?
Yes. Rule-Based Repricing isn't limited to undercutting competitors.
You can configure your strategy to increase, decrease, match, or maintain prices depending on the competitive and Buy Box conditions you define.
You can also choose whether adjustments should use a fixed amount or a percentage.
Can I apply Rule-Based Repricing settings to many listings at once?
Yes. BQool supports bulk setup through Excel uploads, allowing you to update pricing settings and assign rules across larger catalogs without configuring listings one at a time.
BQool also integrates with tools such as InventoryLab, Boxem, and SellerAmp to help keep relevant listing and cost data synchronized.
When should I use Rule-based instead of AI Repricing?
Use Rule-based when you need specific control over your pricing logic. Common cases include:
• You want to exclude certain competitor types (e.g., only compete against FBA sellers with 95%+ feedback).
• You have a unique pricing strategy that doesn't fit a standard AI rule, such as undercutting only when a specific seller is in the Buy Box.
• You sell in a niche where you know the competitive dynamics better than any algorithm.
Many sellers use both: AI for the bulk of their catalog and Rule-based for listings that need a custom approach.
Start Winning the Buy Box
with BQool Today
See how smarter pricing improves your Buy Box wins and boost your profits in just two weeks. Get full access to AI Premium Plan ($100) free, no credit card needed.
