Seller Snap claims that their strategy for sharing the buy box involves setting the highest possible price in order to avoid price wars and maximize profits. While sharing the buy box is seen as a desirable outcome, it is important to note that in practice, setting the highest price may result in the same outcome as listing the lowest price. This is because not every ASIN (Amazon Standard Identification Number) being listed will have the best competitive conditions, such as the highest rating or better customer reviews. When the seller sets a higher price than the current buy box price, consumers are likely to choose the lower-priced item with better reviews, resulting in fewer sales for the higher-priced option.

Although setting a higher individual sales price may occasionally result in better profit margins, overall sales and profits tend to decrease due to the loss of the buy box. It is important for sellers to consider the impact on total sales and profit when choosing to maintain a higher selling price and forgo the buy box placement.

BQool firmly believes in preserving sellers' profits and aims to prevent price wars from causing harm. Our AI repricer adapts to individual scenarios, constantly adjusting strategies to secure the buy box while safeguarding your profits. By utilizing our AI repricer, you can discover the perfect balance between sales and profitability. All of this is available at an affordable starting price of just $50 per month.